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Canova Research is a full service Qualitative Research Company that provides its clients with a unique understanding of those practical, emotional and psychological forces that motivate their existing and potential clients to take action. We specialize in creating meaningful dialogues between companies and customers. Our staff is well versed in a myriad of methodologies such as traditional focus groups, in-depth-interviews and ethnography/videography studies. Your project will be custom designed to ensure valuable insights about your customers.
We are passionate about qualitative research and have delivered high quality research results to a large group of diverse clients and categories.
Canova Research is a full service Qualitative Research Company that provides its clients with a unique understanding of those practical, emotional and psychological forces that motivate their existing and potential clients to take action. We specialize in creating meaningful dialogues between companies and customers. Our staff is well versed in a myriad of methodologies such as traditional focus groups, in-depth-interviews and ethnography/videography studies. Your project will be custom designed to ensure valuable insights about your customers.
We are passionate about qualitative research and have delivered high quality research results to a large group of diverse clients and categories.
Canova Research is designed to handle every aspect of a Qualitative Research project: from proposal, project design, recruitment, discussion guide development, moderating, analysis and presentation of findings.
We will deliver to you insights about the behavior of your prospects and customers that can be integrated into your advertising, branding, strategic and marketing plans. Canova Research will accomplish this by developing custom qualitative research studies that are unique to your company, your target audience, your competitive environment and your goals.
We are well versed in a myriad of methodologies such as traditional focus groups, in-depth-interviews and ethnography/videography studies.Your project will be custom designed to ensure valuable insights about your consumers.
Areas of Expertise:
· Advertising Creative Development
· New Product Development
· Branding
· Packaging
· Brand Identity
Canova Research has had the privilege to work with the following clients:
· adidas
· Adwerks Advertising
· Bona Kemi USA
· Boston Market
· Campbell-Mithun Advertising
· Carhop
· Clorox
· Elmer's Glue
· Fahrenheit 212 Design Agency
· Greenhouse Communications
· Heinz
· Hershey's Chocolate Company
· Kashi
· Karsh / Hagan Advertising
· Keebler
· Kellogg's
· Kindred & Keziah
· Leo Burnett -Chicago
· L.A. Weight Loss
· Mass Mutual Financial Group
· Mullen Advertising
· Pinnacol Assurance
· Radar Communication
· Rust-Oleum
· SBC Advertising
· Seven Worldwide Advertising and Design
· Subway
"Canova Research consistently delivers consumer insights and actionable recommendations assisting both Kellogg's and our agency partners to deliver "best in class" advertising, positioning, and innovation."
John Ross
Kellogg's-Senior Manager, Market Research
"Canova Research developed a really creative approach to diving into our business issues, and then helped to turn the information gathered into compelling insights."
Bernadette Miller
Gap Inc. -Consumer Insights
"When he's in the focus group room, John puts everyone at ease - the respondents and the clients. He rolls up his sleeves, moves around, and gets everyone talking. And his detailed reports help us make the right decisions."
Mark Halton
Vice President, Campbell Mithun Chicago-Director, Strategic Planning & Research
"Canova Research did a terrific job with our "non-traditional" research project. I feel that John was very intuitive and his questions were thought provoking. Research participants found him easy to talk to and informed about process. Importantly, his results were very thorough, insightful and helpful in moving our organization forward."
Jeanne Figo
Kelloggs-Seven Worldwide Advertising & Design
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